Urban Elegance (Major £8k)

Urban Elegance

Joseph Jones & Holly Souza Newman

A radical kinetic design for pedestrian crossing signage.

Exhibit

Symposium Presentation

Finale Presentation July2024

Finale Q & A Session video

An £8K AWARD to Holly Newman & Joe Jones (right) for URBAN ELEGANCE project. Alec Robertson, DET Interplay Director (centre)

Joseph Jones (right)  & Holly Souza Newman (left)

We are a team of two currently studying Global Innovation Design at Imperial College London and the Royal College of Art. Holly Souza-Newman, a biologist with a passion for understanding human behaviour, and Joseph Jones, a mechanical engineer with a knack for crafting innovative solutions. Our previous collaboration involved designing a toy dragon that, through a series of scenarios, taught children positive conflict resolution techniques.

What sets our creation apart is its extraordinary ability to transcend the mundane and transport us into a realm of enchantment. By incorporating elements of whimsy and beauty, our entry goes beyond its utilitarian purpose, defying ordinary constraints. Its intricate design and meticulous craftsmanship are intended to serve as a captivating invitation to explore the depths of imagination and ignite a spirit of boundless creativity.

In essence, our creation possesses a rare and precious quality that breathes life into the everyday. It seamlessly marries functionality with enchantment, creating a gateway to a world where the ordinary is imbued with extraordinary experiences. Every interaction with our creation becomes a journey of wonder, a reminder that beauty and magic can be found in even the simplest of things.

Round 1 of INTERPLAY23 was entered by the above and the Competition Entry was awarded  the Major Award of a Design Commission to develop the concept.

The ‘Design Commission’ was completed by Joseph Jones